Property
AI and marketing for real estate agents
Real estate has adopted AI faster than almost any other field: 68% of Realtors now use it, and brokerage non-adoption has fallen to under 2%. What has not followed is results, with only 17% reporting a significant positive impact.
The gap is workflow rather than tooling. Three quarters of agents still paste text into a chat window, and fewer than one in ten have AI wired into the systems where the work actually happens.
Published for realtors
Queued for realtors
Written in the order people ask for them. These are next.
- ComingThe best AI tools for agents, by the job they do
- ComingListing descriptions without a fair housing problem
- ComingLead follow-up that works while you are at a showing
- ComingGetting recommended when a buyer asks an AI assistant
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What gets written next is decided by what people ask here. If you have a question about running realtors that nobody answers straight, send it over.