Guides, playbooks and free tools

Written for dentists, roofers, salons, realtors and sixteen other trades, and useful whether or not you ever hire anyone. No sign-up, no gate.

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Free · about 60 seconds

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What do you run?

Twenty trades, grouped by the problems they share. Pick yours and the guides, the numbers and the awkward bits are written for that business rather than for businesses in general.

Home and trade

Callouts, quotes and a phone that rings while you are up a ladder.

8 guides live

Clinics and care

Appointment books, recalls, no-shows and a front desk that cannot answer every call.

3 guides live

Property

Listings, leads and a market where being first to reply usually wins.

3 guides live

Storefront and studio

Bookings, walk-ins, regulars, and a feed that has to look as good as the room.

11 guides live

Professional services

Referral-led businesses where trust is the product and marketing feels undignified.

6 guides live

Nothing here is hidden behind a menu. If you do not see your trade, tell us what you run and we will write for it.

Whatever you run

The general library. Every guide answers one question a business owner actually types, and none of them goes up until it has been researched and written, so this list is longer than the library and will be for a while.

AI and automation · 7 min readWhich jobs should you automate first, and which should you leave alone?Automate the repetitive, high-volume, low-judgement jobs first: appointment reminders, missed-call text back, booking confirmations, review requests, and answering the same few questions. Leave the high-judgement, relationship work to people, like quoting a tricky job or handling a complaint. Start where your phone and your admin are actually losing time and money, not where a demo looks impressive.Read the guide

The rest of the list

Written in the order people ask them. Only the finished ones are links.

Social media7 questions Posting, formats, channels and what actually gets seen.: How often should a business post on social media?6 min
Which social platforms are actually worth your time?7 min
How should a business video be?8 min
How do you write a caption when you hate writing?7 min
Video, carousel or photo: which should you post?
What do you post when the work is not photogenic?
How do you film a month of content in an afternoon?
Getting found5 questions Search, AI assistants, reviews and local visibility.: What does a Google Business Profile need now?9 min
How do you get reviews without begging for them?9 min
Why did you disappear from the map results?9 min
How do you show up when someone asks an AI assistant for your trade?6 min
What should a local landing page actually say?8 min
AI and automation5 questions What to automate, what to leave alone, and what it costs.: What does an AI receptionist cost, and when does it pay for itself?8 min
Which jobs should you automate first, and which should you leave alone?7 min
Missed call text back, and is it enough?
What should you never put into a chatbot?
How do you choose between the big AI assistants for a small business?
Running the business5 questions Phones, bookings, follow-up and the admin that eats evenings.: How do you follow up with leads while you are on a job?
How do you quote faster without underpricing?
What booking software works for a shop with no office staff?
The admin that eats your evenings, and what to cut first
How do you answer the phone when everyone is out?

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