Professional services
AI and marketing for small law firms
Legal marketing is expensive and adversarial, and most small firms are outbid by larger ones on every obvious channel. What is left is the thing bigger firms do badly: being genuinely useful about the situation somebody is actually in.
There is also a compliance edge to everything here, which rules out most of the tactics a generalist marketer would suggest.
Queued for law offices
Written in the order people ask for them. Nothing here is published yet, and we would rather say so than pad the page.
- ComingContent that helps without giving legal advice
- ComingIntake that qualifies before it books a consultation
- ComingCompeting with firms that outspend you
- ComingReviews and testimonials within the rules
Ask for one
What gets written next is decided by what people ask here. If you have a question about running law offices that nobody answers straight, send it over.